The Problem
Corporate teams increasingly need to understand how digital platforms influence brand visibility, customer acquisition and online reputation.
Optiva Capital Partners needed its relationship managers to develop practical knowledge of social media marketing, advertising, SEO and digital brand positioning.
The challenge was to translate complex digital marketing concepts into practical knowledge that could be applied within a corporate environment.
The Strategy
Flexzy Gist Media designed a focused two-day training programme built around the digital skills most relevant to modern customer-facing professionals.
Rather than treating social media and SEO as isolated disciplines, the training connected them as parts of a broader digital marketing ecosystem.
Our Solution
Flexzy Gist Media delivered a two-day social media, advertising and SEO training programme for relationship managers at Optiva Capital Partners’ Orchid branch in Lekki, Lagos.
The training covered:
- Social media strategy
- Content creation
- Audience engagement
- Online brand positioning
- Advertising strategy
- Search engine optimization
- Search algorithms
- Keyword strategy
The programme combined strategic concepts with practical digital marketing knowledge, enabling participants to better understand how customers discover, evaluate and interact with brands online.
The Result
The programme equipped Optiva Capital Partners’ relationship managers with practical knowledge across social media, digital advertising and SEO, strengthening their understanding of modern digital customer engagement.
Key Impact: Two-day corporate digital marketing and SEO training covering social media strategy, advertising, content and search visibility.
